Me
I'm Made in 72 (you can thank my parents for that). Experienced branding designer at heart, wannabe architect, (who isn't?), happiest problem solving at the intersection of design and strategy for people and business.
Working with clients large and small, from sports to governing bodies, across the UK and further afield.
Clients include –
Under Armour, Volvo, Liverpool Football Club, Welsh Government, Bristol Zoo, Vodafone Africa, Oneil Software (USA), Wales and West Utililties, Sport Wales, Cardiff University, Welsh Blood, NHS Wales are some household names, alongside some lesser known B2B businesses.
​
​
​
​
Some projects shown may have been created at agencies where I have been a Creative Director and will remain their IP.
Specialisms
Insight
Insight and research set the foundations for the road ahead.
From desktop research to working with specialist partners.
Strategy
The detail. What makes you different, where are you now, where do you want to be, and how you can get there. The strategy positions you in the minds of the audience.
Branding
From marque making to identity, to naming and copywriting, and finding your voice, through to creating usable brand guidelines. Knowing your audience and how to reach them, and importantly, how they remember you.
Art Direction
A picture paints a thousand words. Art direction is integral to your brand, from colour, style and context.
Graphic Design
From bespoke illustration to photography and typography. Bringing it all together to show the world who you are, what you do, and how you do it.
